Instead of allowing inactive email subscribers to hog your email list, weed them out.īut don’t delete your disengaged subscribers right away! Launch a re-engagement email campaign. Wave Goodbye to Inactive Subscribersĭeep cleansing is the most crucial step of email list hygiene. Here’s a comprehensive list of best practices for maintaining good email hygiene: 1. You may use real-time verification web forms to avoid invalid, typos, and fraudulent addresses.īy now, you’ve learned the when and why of email hygiene. However, we recommend reviewing your open rate, unsubscribes, and spam rates every quarter. Organizations should clean their email lists at least once annually. How Often Should You Clean Your Email List? That way, you can eliminate spam traps and invalid email addresses from your list. Review yours before launching your re-engagement campaign. You’re Preparing to Launch a Re-engagement Campaign Before you switch, retain only active subscribers. Getting new ESPs offers the perfect opportunity to clean your email list. That way, you can combat issues that hurt your sender’s reputation. You Receive a Large Number of New SubscribersĬonsider verifying their legitimacy if you suddenly gather new email addresses. Research reveals that businesses lose millions of dollars due to data quality. Poor CRM data can reduce sales productivity while negatively impacting ROI. Here are five reasons you need to focus on improving email health: You Plan to Transfer Data Between CRMs But do you know when you should deep cleanse your email list? When Should You Clean Your Email List?Įvery small and large business needs to make email hygiene a regular practice. However, we recommend running a re-engagement campaign to revive old subscribers.īut if your email campaign fails, you must remove inactive users. When you notice a drop in your open rate, it’s time to verify and remove inactive and invalid subscribers. That way, you’ll receive fewer spam complaints. And now all your emails now reach the spam folder.īut by reviewing your mailing list, you can remove disengaged subscribers. The result? ISPs will flag your email account for sending unwanted solicitations. What do they do? They report your email as spam! Your audience is uninterested in your emails and can’t find the unsubscribe button. You hit send, only to deliver it to a disengaged list. Picture this: you spend hours crafting a killer email, selecting the ideal font and images. That way, you can enhance your reputation and email deliverability. On the contrary, practicing email hygiene ensures you don’t send users irrelevant content. They can also impact your email deliverability. Here’s the thing: a disengaged subscriber list can hurt your reputation. Verifying email addresses allows you to weed out subscribers who have lost interest. Sometimes, it’s a sign you need to review engagement. Now that you know what email hygiene is, let’s discuss why it’s crucial: It Allows You to Limit UnsubscribersĪ high number of subscribers isn’t always good news.
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